Deal of the Day

2017 Toyota Prius Prime

2017 Toyota Prius Prime

Optimally Primed: The 2017 Toyota Prius Prime

It's here. And it's waiting to take you away to the near future. It's the 2017 Toyota Prius Prime.

The 4-cylinder aluminum engine features Hybrid Synergy Drive, which maximizes fuel economy and adds intelligence to your daily drive. With an estimated 44 mpg in the city and 53 mpg on the highway, the Prime lives up to its name on roads everywhere. Choose which driving adventure you'd like to take with EV, Eco, and Power modes available for you to explore.

No matter what awaits you on the road ahead, safety and security follow along as your quiet companions. Toyota Safety Sense features a Pre-Collision System with Pedestrian Detection, Lane Departure Alert with Steering Assist, and more. You also have the comfort of knowing that the Star Safety System includes Enhanced Vehicle Stability Control, Active Traction Control, and SmartStop Technology to ensure that every stop you make is a safe one.

For more ways of exploring music, tune into the Entune App Suite that includes iHeartRadio, Pandora, and more.

Where do you think the future lies? You'll find out inside the 2017 Toyota Prius Prime.


Dealer Information

Fort Bend Toyota
20465 Southwest Fwy
Richmond, TX 77469
Call now for more information

Prius Prime Trims

Intelligently Designed: The 2017 Toyota Prius Prime Advanced FWD 5-Door Hatchback

Starting at $33,985

The 15-inch 5-spoke alloy wheels come with two-tone wheel covers. Keep your vehicle in flawless condition thanks to the Intelligent Clearance Sonar with Intelligent Parking Assist.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

Charge Ahead in the 2017 Toyota Prius Prime Plus FWD 5-Door Hatchback

Starting at $27,985

Find your desired routes using the Entune App Suite that includes Destination Search, a drive monitor, and more. Plan your trips wisely with the multi-information display that includes an eco score, navigation system content, and more.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

Imagine More in the 2017 Toyota Prius Prime Premium FWD 5-Door Hatchback

Starting at $29,685

Prevent irritants from entering your private domain with the smart-flow climate control system that features pollen filtration. In case of emergencies, keep your smartphone or other mobile device fully charged with the qi-compatible wireless smartphone charging feature that has a charge indicator light.

MPG City55
MPG Highway53
Horsepower95
Torque105
TransmissionCVT
Seating4
Wheelbase106.3
Engine TypeGas/Electric
Engine Size1.8
Cylinders4

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